Client Projects in the M.AD Lab

Fortune 500 companies, start-ups, non-profits…they all work with M.AD students to give their branding, marketing, strategy, or general creative a boost.

We call them M.AD Labs., and we’ve created them for world-leading clients like, Burger King, Uber, Starbucks, Ford, UNICEF, and more.

Are you next?

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Fernando Machado, Global CMO of Burger King, shares his experience working with M.AD.

A few brands that have worked with M.AD...

Want to start a Lab? Here's how it all works.

Step 1

Getting Started

Speak with Pippa Seichrist, our Director of Innovation, to scope out the project and finalize the brief. We’ll assemble a lab from the hundreds of student strategists, writers, art directors, designers and content creators. Labs are made up of 10 – 70 students.

Step 2

The Briefing

Briefings last between 1-2 hours. You’ll present the project and the competitive landscape. The teams in the Lab are each made up of several specialties. They ask questions and explore the project from their unique point of view.

Step 3

Project Length

Depending on the scope of a project, they last between 2 and 10 weeks.

Step 4

Client-Student Collaboration

As the client, you’ll have the opportunity to be as hands-on as you wish. Throughout the process, many clients choose to give staged feedback to the Lab’s multitude of strategic and creative explorations.

Step 5

Final Presentation

In pitch-style presentations, student teams present their ideas to the client. With so many ideas the session takes several hours. The finale is the client giving feedback and announcing the winning team.
Step 7

Brilliant Results

The Lab has created Super Bowl commercials, product innovation, new business launches, packaging design, social media campaigns, stunts, marketing strategies ions.

A Few Of The Projects We’ve Worked On

Fortune 500 Companies, Start-Ups, and Nonprofits
Donut Day for BK
Student idea gets over a billion media impressions

Burger King’s Global CMO, Fernando Machado, named 2017 creative marketer of the year, had an idea. He and the creative leadership of DAVID, BK’s ad agency, created and taught a course at Miami Ad School focused on Burger King. The winning student idea, a “donut” burger served with a “donut hole” slider, was featured by The New York Times, Fox News and FastCompany.

Using social media to spread a global message

UNICEF wanted a global solution. Miami Ad School tapped 70 students in five countries to work on the project. The brief? Spread the word that malnutrition and starvation in Africa is preventable.The winning team was announced at a press conference at UN headquarters.

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Pippa Seichrist, Co-founder of Miami Ad School
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Janine Gianfredi, Creative Agency Lead at Google

“We’re thrilled to work with Miami Ad School (M.AD) to bring the latest technologies that Google has to offer to the students of Miami Ad School around the world.

Pippa Seichrist, Co-founder of Miami Ad School

Have A Project?
Talk To Me.

My name is Pippa Seichrist—I’m our Head of Innovation. 

You can ask me anything about creating a M.AD Lab with our students, and how the results can give you a genuine competitive advantage.

Book a free call whenever you’d like, and I’ll see how we can help you plan your future.

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