The Social Strategy Master’s Degree
The definitive program for social professionals in partnership with Florida International University.
How does a Master's program boost your career in social media?
A portfolio from the School of Ideas, the most award-winning portfolio school in the world. A master’s degree from the prestigious Florida International University (FIU). Imagine where that kind of training can take you…
The world of social media is constantly exploding and rearranging. It’s a career of perpetual change. Who succeeds in that state of flux? Highly trained professionals who know how to adapt. That’s what our program is designed to do for you: prepare for a lifetime of strategic leadership and fast-pace, on-the-fly, creative adjustments. Social media gurus are in super demand. Content creation is exploding. For aspiring social strategists, the time is now.
Award-Winning Student Work
AND M.AD Social Media Strategy Grad
The Social Media Curriculum
- Ideas First
- Video Storytelling
- Story Writing
- Thinking Strategically
- User Experience
- Pop Culture Engineering
- Global Communications (FIU)
- Social Media
- Digital Campaigns
- Decode a Social Campaign
- Theories of Mass Communication (FIU)
- Law and Ethics in Mass Communications (FIU
This is a 39-semester credit, lock-step program that is completed in five consecutive semesters including summers. Students take seven courses at the FIU’s Biscayne Bay campus and six courses at the MADl Wynwood location: FIU Biscayne Bay Campus – 3000 NE 151 Street, North Miami, Florida / MAS – 571 NW 28th Street Miami, Florida 33127. Students are strongly advised and recommended not to work while pursuing the program. The program is demanding and requires time and effort. There is no flexible-curriculum available as all the courses are pre-selected for the student. Please be advised that the school enrolls and selects the schedules for the students by cohorts. Students do not have the option to change schedules.
There are no conditional admissions options for GSC-Creative track applicants. The decisions are made individually and are not granted to international applicants due to the visa regulations and the implications of the conditional status rules.
GPA’s below the 3.00 range will not be considered due to our program’s very competitive and limited nature. We evaluate GPA based on the last 60 credits taken by the applicant on their bachelor’s degree. We do not count the first 60 credits of the bachelor’s degree, only the last 60.
Interested candidates MUST apply to BOTH schools individually. Two applications are required: One for FIU and one for MAD.
The NoM.AD Experience
Teachers Who Practice What They Preach
AND M.AD Social Media Grad
What It Takes To Get In
Most of our students have an undergraduate degree, and are from different backgrounds such as economics, theatre, fine arts, advertising and even political science. In fact we find that it helps bring a different perspective to the table. However, all you need to apply to this program is a high school diploma and a positive attitude!
Want to know more about course requirements? Learn more about what you’ll need to become a Social Media Master’s Student in the course brochure.
How To Apply
The application is as creative as the career.
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: July 2 | Application Deadline: May 24
Important Program Information
Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) for both schools.
No assistantships are offered for this program. All students must cover tuition in its entirety.