Miami Ad School

The Strategic Planning Boot Camp at M.AD

An immersive 12-week program to jumpstart your career.

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The M.AD Difference

The strategist is quickly becoming one of the most fundamental roles in a modern creative team. They’re asked to look into the future and bring back concrete action plans for today—helping to guide the efforts of their creative peers.

A few years ago, we saw this change in progress and built one of the world’s first dedicated programs for strategic planners, using our deep roots in the industry to create something truly unique. Today, this 12-week course represents the finest education in strategy available anywhere.

You’ll learn by doing. A dozen top strategy professionals will be your mentors. You’ll conduct first-person research, find compelling insights, develop strategies and collaborate with art directors, designers and copywriters. Our strategy students and their creative teams have developed new products, helped launch start-ups, and worked with big brands like Starbucks, Ford, and Burger King. On graduation, the professional network and experience you’ve gained in just 3 months will provide a lifetime of value.

The Strategic Planning Curriculum at M.AD

What (and how) you’ll be learning.

Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.

Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.

In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.

And it all happens with an innovative curriculum of courses like these:

  • Role of a Strategist
  • Research Methodology
  • Innovation Strategy
  • Connection Planning
  • Channel Strategy
  • Industry Heroes
  • Brand Experience
  • New Business Storytelling
  • Workshop The Pitch
  • Strategy Toolbox
  • Agency Exposure
  • Understanding the Challenge
  • Develop Insights and Brand Positioning
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

Our Teachers Are Industry Insiders

Art Direction courses at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

How To Apply

The application is as creative as the career.
Four Stages to Apply
Step 1

The application is as creative as the career.

Enter your information and register for your M.AD School of Ideas account.
Step 2

Choose a city, program, and start date

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.
Step 3

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Share examples of things you’ve created.. Or do one of our fun creative exercises. Finally, schedule an introductory meeting with your Admissions Advisor.
Step 4

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!
Learn More about applying

Cuándo es la próxima edición

Comienzo de clases: 11 de Julio

Nuestros programas comienzan 4 veces al año: en enero, abril,  julio y octubre. Las solicitudes se cierran unos meses antes. Haz clic a continuación para obtener más información sobre nuestro proceso de admisión y da el  primer paso hacia la carrera de sus sueños hoy.

Download The Course Brochure

Crucial information about the Strategic Planning boot camp.
  • Exclusive video content
  • Strategy career facts
  • Average salaries
  • Information on co-ops and internships
  • Example projects for real brands
  • Detailed application process
Download Now

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Obtén más información sobre nuestro proceso de admisión y da el primer paso hacia la carrera de sus sueños hoy.